Read the following sources listed in the Marketing Insight: "Endorsements as a Strategy,” a) Irving Rein, Philip Kotler, and Martin Scoller, The Making and Marketing of Professionals into Celebrities (Chicago: NTC Bu…
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- What is the importance of each of these areas to the strategic planning process? (1)
- Which is the brand that you have the higher level of resonance and why? (1)
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