I have taken two popular brands of the world i.e. COCA COLA and Pepsi. Both Brand have their identifying brand elements they are : 1 Memorability Ø Brand elements should inherently be memorable and attention-ge…
I have taken two popular brands of the world i.e. COCA COLA and Pepsi. Both Brand have their identifying brand elements they are : 1 Memorability Ø Brand elements should inherently be memorable and attention-ge…