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Irving Rein, Philip Kotler, and Martin Scoller, The Making and Marketing of Professionals into Celebrities

by Blogger of NepalOctober 10, 20150 Comments
Irving Rein, Philip Kotler, and Martin Scoller, The Making and Marketing of Professionals into Celebrities

Read the following sources listed in the Marketing Insight: "Endorsements as a Strategy,” a)    Irving Rein, Philip Kotler, and Martin Scoller, The Making and Marketing of Professionals into Celebrities (Chicago: NTC Bu…

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