Showing posts with the label Dell has had to change its "contact” with consumers. What effect do you believe this type of change in their direct marketingShow all
Consumers are no longer directed to their web site to place an order. Obviously, Dell has had to change its "contact” with consumers. What effect do you believe this type of change in their direct marketing mantra is having on Dell's business?

Dell(r) Computers has begun setting up kiosks demonstrating their products in regional malls across the country. They are also selling their computers in Wal-Mart stores, Best Buy, and other U.S. retailers. Dell will soon be sel…