customer centric association alludes to association which puts its valuable customers at the core of its methodology and normal operations. They comprehend their quality, needs and they listen to them, they have clear thought who their Customer care and what they require. (Chase)
In past, there were less organizations and rivalry were less. In this way, Customers needed to acknowledge what were created by the organizations. At the same time now things have changed. Client's taste and inclination has changed. Because of climb in rivalry, the main method for acquiring benefit is by satisfying the client's need and needs.
Customers  are more pulled in to the items that are identified with them. Case in point: Dove Real Beauty Campaign which turned into a standout amongst the best and productive advertisement fights in history as they joined with the genuine client and went in the inverse heading from what others did. (3 Ways Customer-Centric Companies Beat Their Competition, 2014)
Customers now are techno-friendly so associations are currently uniting with Customers through distinctive social Medias, feedbacks, and mobile applications.
The significance of organization being customer centric is as per the following:
  1.  It helps an organization to get, hold and develop client base.
  2.  It makes client feel like they are important to the association.
  3.  Company will have clear vision regarding what to attain and how to achieve.


REFERENCES:
Steven Macdonald (April 7, 2014) How to Create a Customer Centric Strategy for Your Business; SuperOffice; Online Available at: http://www.superoffice.com/blog/how-to-create-a-customer-centric-strategy/


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