Which is the brand that you have the higher level of resonance and why?

Resonance is characterized by the concentration of the psychological bond that customers have with the brand and their level of engagement with the brand. For example, I have a good resonance of Apple but the passes from various steps like:

1)       Brand salience.

The challenge facing the brand is to make consumers aware about its breadth and diversity of offerings including air travel, game lodges, finance, health clubs, drinks, and mobile communication. Follow the Virgin brand around the globe, and that challenge stretches to books, trains, cosmetics, jewellery, wines, radio, and even space flights in the next few years. I am explaining about the Apple’s products.

2)       Brand performance and brand imagery:

Brand performance is the way the product or service attempts to meet the consumer’s functional needs. They have different outlets in different areas over the world. Brand performance also has a major influence on how consumers experience a brand as well as what the brand owner and others say about the brand. And in the market we know the all are know in our Nepalese contest too. I am very much aware about this products and I know all.

3)      Brand judgments and brand feelings:

Judgments about a brand emerge from a consumer pulling together different performance and imagery associations. These judgments combine into a consumer’s opinion of a brand and whilst there are multiple judgments that an individual can make, Keller believes there are four that companies must pay attention to in their brand-building efforts. Apple has that judgment quality and targeted to middle and higher level peoples. If I am carrying this Apple that time I also feeling higher and it’s have that higher feeling with this Apple products.

4)      Brand resonance.

Resonance is characterized by the intensity of the psychological bond that customers have with the brand and their level of engagement with the brand. The challenge for the brand manager and strategist is to develop the bond and increase the number of interactions (repeat purchases of a product or service) through the development of marketing programmes that fully satisfy all the customers’ needs, provides them with a sense of community built around the brand and even empowers them to act as brand champions. I am using Apple products and its really give me a competitive advantages like after sales services and guarantee from his competitors.

The challenge for the brand manager and strategist is to develop the bond and increase the number of interactions (repeat purchases of a product or service) through the development of marketing programmes that fully satisfy all the customers’ needs.