Visit the Applebee's Web site www.applebees.com. Then, using the Applebee's strategies as a model, discuss how other, perhaps local or traditional, restaurants could use new strategies to revive their reputation.

Visit the Applebee's Web site www.applebees.com. Then, using the Applebee's strategies as a model, discuss how other, perhaps local or traditional, restaurants could use new strategies to revive their reputation.

Applebee has implemented a very simple strategy. The strategy used by Applebee is towards the process of satisfying the customer to increase their loyalty. They are determined to provide excellent service through innovation and connecting with their customers, such impact is seen in the growth of the customers and has derived them the best results. Some of the Applebee's strategies are taken from their official website and this could be use by local or traditional, restaurants could use these strategies so as to revive their reputation in following ways:

Operational Excellence: Applebee has a passion for excellence. They push themselves to be the best in the world and have the energy and confidence to confront the reality and make the changes necessary to be the best. Operation excellence is achieved through the process of improving the quality, proper service to the customers, trained staffs etc

Customer focus and their feedbacks: Applebee view their customers as guests in homes and serve them with passion. Their main decisions and actions are customer-driven. Not only that they always welcome and believe their customers honest feedback that has helped them in their improvement regularly.

Growth and Profitability: Applebee focuses on improving the profitability of company along with its growth. Due to which it has improved food cost margins on limited-time offers by creating higher margin promotions and on regular menu items by combining purchases within the Applebee's. Increasing profitability helps in creating more opportunities in future as well.

Brand positioning: Applebee emphasize clear brand positioning of Applebee's based on consumer feedback and marketing research and along with the good and quality delivery of food and a proper dining experience. Brand positioning is done through advertising campaign, improved menu and a quality service. In order to stay at competition brand positioning help a lot to move ahead.

Segmentation: Segmentation is important to be applied which helps to increase the customer's base of every age group. Special meals of every age group needs to be developed in order to stay ahead from that of the competitors.

These are some of the strategies which other local or traditional restaurants could use new strategies to revive their reputation as using Applebee's strategies.