What are Applebee's strategies that it is pursuing? Do you think these strategies could be used successfully at other local or traditional restaurants to compete?

What are Applebee's strategies that it is pursuing? Do you think these strategies could be used successfully at other local or traditional restaurants to compete?

The strategy Applebee is pursuing are to make its franchisees operation better, to reenergize its branding, improve restaurant operation along with strengthen profitability and for collaboration with franchisees. These strategies have helped Applebee in creating a value to its customer as well as other stakeholders.

Yes, I think these strategies could be used successfully at other local or traditional restaurants to compete. They can make their operations better by implementing the operational strategies as Applebee. It can be done through advertising, branding, brand positioning, customer focus, etc so as to make the product or service known to the customers. Similarly, franchising can be the best option to expand if the local traditional have not that better financial position in such a case branding itself will help them a lot. In franchising they should not spend money but they can charge royalties this also helps to generate earning. If the local traditional business has capacity to open its outlet they can do it by themselves and they also can do partnership with franchisees as Applebee. Doing this will as a result help in growing profitably, gaining market share, stable earnings, manifest destiny, value/price leader., quality earnings, etc.

These are the strategies that are applicable worldwide and can be used successfully at other local or traditional restaurants to compete. However based on the culture and society in which it is operating should be taken into consideration before using it for other local or traditional restaurants to compete.

References

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