Dell(r) Computers has begun setting up kiosks demonstrating their products in regional malls across the country. They are also selling their computers in Wal-Mart stores, Best Buy, and other U.S. retailers. Dell will soon be sel…
3. It has been suggested that over 70 percent of all buying decisions are made in the store and as a result, point-of-purchase advertising has grown in its appeal. Give three examples of point-of-purchase advertising that you h…
Read the following sources listed in the Marketing Insight: "Endorsements as a Strategy,” a) Irving Rein, Philip Kotler, and Martin Scoller, The Making and Marketing of Professionals into Celebrities (Chicago: NTC Bu…
1. The opening vignette of Chapter 17 is about Dove's advertising campaign featuring "normal” women. Go to the Web site: www.campaignforrealbeauty.com and read: a) Randall Rothenberg, "Dove Effort Gives Pac…
Read "Enron, Ethics, and Organizational Culture” on p. 277 and answer Questions 1-3. "Enron, Ethics and Organizational Culture" Answer: 1 Enron Corp. was a wholesaler of common gas and power. It was run…
Define ethical behavior in the workplace and the important factors that shape ethical behavior. Discuss ways HR management can influence ethical behavior at work. Workplace ethics and behavior are a crucial part of employme…
1. Read "Inserting the Team Concept into Compensation--or Not” on pp. 241-242 and answer Questions 1-4 on p. 242. "Inserting the Team Concept into Compensation-or Not" Answer: 1 The new-pay-for…
1. Post Describe Kraft's strategies. Corporate strategy is best defined 'an organizations basic direction for the future: its purpose, its ambitions, its resources and how it interacts with the world in which it opera…
1. Why is it important to evaluate corporate strategies and what are 4 ways to evaluate corporate strategies? Strategy is a plan of action developed to achieve a specific goal or objective. Strategic business planning isn'…
Read Strategic Management in Action Cases: Case #1 Driving for Success a. Explain Toyota's keys to success. b. Analyze the Toyota Production System and how it gained Toyota a competitive advantage. c. What would ha…
