Resonance is characterized by the concentration of the psychological bond that customers have with the brand and their level of engagement with the brand. For example, I have a good resonance of Apple but the passes from variou…
Showing posts from January, 2015Show all
In regards to maintaining customer based brand equity Samsung is one in electronic goods. Samsung has been investing heavily in brand loyalty and not just marketing. One of the major competitor of Samsung is Apple but in today…
Brand Resonance of Samsung Company
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Nepal has certain areas for industrial sector like jute, herbs, medicine and tourism. All these are home product and highly demand in foreign country. Also internal raw materials are available in Nepal for export business. So w…
COMPONENTS OF MULTI-NATIONAL ENVIRONMENT
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I have taken two popular brands of the world i.e. COCA COLA and Pepsi. Both Brand have their identifying brand elements they are : 1 Memorability Ø Brand elements should inherently be memorable and attention-ge…
Adaptability
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