Leadership style: A style of providing direction to people, implementing plans that are set and finally motivating them to meet Organizational objectives and goals. (Leadership style) No one style of leadership fits all situa…
BNQA stands for “Baldrige National Quality Award”, named after Balcome Baldrige. The Malcolm Baldrige National Quality Award was established by Congress in 1987 to enhance US competitiveness by promoting quality awareness, …
BNQA Discussion
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Resonance is characterized by the concentration of the psychological bond that customers have with the brand and their level of engagement with the brand. For example, I have a good resonance of Apple but the passes from variou…
brand resonance
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In regards to maintaining customer based brand equity Samsung is one in electronic goods. Samsung has been investing heavily in brand loyalty and not just marketing. One of the major competitor of Samsung is Apple but in today…
Brand Resonance of Samsung Company
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Nepal has certain areas for industrial sector like jute, herbs, medicine and tourism. All these are home product and highly demand in foreign country. Also internal raw materials are available in Nepal for export business. So w…
COMPONENTS OF MULTI-NATIONAL ENVIRONMENT
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I have taken two popular brands of the world i.e. COCA COLA and Pepsi. Both Brand have their identifying brand elements they are : 1 Memorability Ø Brand elements should inherently be memorable and attention-ge…
Adaptability
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Before comprehending what ethical leadership is, lets first discuss about what actually ethics is. Ethical behavior refers to doing the right thing. Ethics really are focused around a situated of social standards. Ethics is foc…
Ethical Leadership and Its Importance
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